Engaged consumers interact with brands through “likes” comments and social sharing. Open rate can be used as a complementary metric when A/B testing subject lines within an email campaign. Enter the minimum timer interval 30,000 for 30 seconds. To understand the difference between Exit Rate and Bounce Rate for a particular page, keep the following points in mind:. Bounce Rate definition Bounce rates are the percent of single page visits, where the user arrives and doesn’t trigger any events or visit any other page. This means that for this campaign, you had a slightly high email bounce rate of 2. Well, according to Google's original definition of actual bounce rate is, "A bounce is a single-page session on your site. 4. 5%. Provide Easy Navigation. Bounce rate is single-page sessions divided by all sessions, or the. A soft bounce is a temporary failure in the deliverability of an email, and you might be able to send an email to the same email address at a later date. , session in which the person left the property from the first page). Content Sites – 40% to 60%. GA4 Automigration – What you NEED to know February 28, 2023. That last line deserves a little more attention: triggering a single request to the Analytics server. 2012. Usually, this means they return to the SERP. In this article, you’ll learn:In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session. On the flip side, the exit rate is based on the last page on your business site that users visit before leaving. The bounce rate you see in Google Analytics pays no attention to the amount of time a visitor spends on your. Step 2: Click on Site Content. Improve Page Load Time. For instance, if there were ten sessions in total and seven of them were engaged sessions, the bounce rate in GA4 would be 30%, calculated as follows: Bounce rate = 3 non-engaged sessions / 10 sessions = 30%. When a user gets to a site, they need a clear direction of where the content that they are looking for lives. But it shouldn’t be your #1 goal. Analytics platforms measure activity and behavior on a website, for example: how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they arrive by following. Bounce Rate Formula. 1. Sie ist nützlich, um das User Engagement zu bewerten. An unnaturally high or low bounce rate (think 100% or 0%) can tell you that there is an issue with your GA tag implementation. 56% to 70% is above average but may not be a cause for concern depending on the website. The first half of this sentence is technically incorrect because the bounce rate is actually the percentage of single interaction visits. T e = Total number of visitors to the web page. A bounce is a single-page session on your site. What is Bounce Rate in Google Analytics. There is usually no need to remove soft bounce email addresses from your recipients because them being undeliverable is usually only a temporary problem. 75% of all website traffic runs through Google. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site. How Exactly is Bounce Rate in Google Analytics Calculated. 1. But this is completely meaningless, because what constitutes a good bounce rate varies by: industry. Now that you know what your bounce rate targets, let's look at how you can improve the bounce rates for your landing pages. Recommended Content for You. Bounce rate is the percentage of users who clicked on a link in your social post but immediately left the page without taking any action. According to Google, bounce rate is not a ranking factor. If. That means this is a. Anything over a 2% bounce rate is a sign of trouble. It’s a common metric tracked by Google Analytics, Omniture, Chartbeat, and dozens of other analytics packages. sessions in which the person left your site from the entrance page without interacting with the page). . The ‘Bounce rate’ metric shows the ratio of visits that contained exactly one hit compared to the number of visits on that page. That may be due to long loading times, complex website layouts, or other elements of the site’s design that push users to opt for alternatives. Ditto for the keyword report. Bounce rate is the percentage of visitors that take no further action after landing on a website, like clicking through to another page, leaving a comment, or adding an item to their cart. A bounce rate is the percentage of visitors that land on a web page and leave, whereas an exit rate is the percentage of people leaving a specific page even if they may not have landed on it. Data from customedialabs puts the average bounce rate for ecommerce and retail websites between 20 and 45 percent. Die Bounce Rate ist eine wichtige Kennzahl. 76%, ranging from 1. There are three ways to look at it: Page level Bounce Rate: Total number of bounces on a page (in a particular date range) divided by the total number of entrances (first pageview hit) on the page. Jay also reminds us that if something seems too good to be true, it probably is. Select the report you want to customize. Bounce rate is typically measured as a percentage. g. Bounce rate, then, is the rate at which people bounce into and out of your site without interacting. For example, if a page has a bounce rate of 75%, 75% of the page's visitors left without reading other pages. I wish Sitecatalyst could have provided the bounce rate metric right out of the box but no worries… here is how you can do it easily. In GA4, the bounce rate metric is a percentage of sessions that were not engaged sessions. Perhaps in the next release it will make the cut. CTR = (click/impressions)*100%. At a glance. Bounce rate is the percentage of sessions where the user loads a webpage and immediately exits without performing any action. Sie ist nützlich, um das User Engagement zu bewerten. 65% – 90% for. Bounce rate in GA4 measures the percentage of sessions that weren’t engaged sessions. Here’s how the formula looks: (# of bounces* / # of delivered emails) x 100 = your email bounce rate. In contrast, an exit occurs any time a user clicks out of a webpage, regardless of whether it was the only page they explored on the website. Go to Behaviour -> All Pages to see the bounce rate for individual pages on your store. A/B testing is one of the most effective ways in digital marketing to optimize your website funneling. Bounce rates (often confused with exit rates) are metrics used in web analytics. e. Publish Awesome, Engaging Content. Navigation should be easy and effortless for visitors. 25% – 55% for B2B websites. According to Google Analytics documentation: “Bounce rate is single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered only a. If you have a high bounce rate despite your marketing efforts, it may be an. For example, you may want to start by shortlisting pages that have the highest revenue. Standard Metrics Revisited: #3: Bounce Rate. The ideal range for bounce rates is between 26% and 40%, with the average rate falling between 26% and 70%. Bounce Rate: The Layman’s Definition. Here is some data from this blog. Calculated and advanced calculated (or derived) metrics are custom metrics that you can create from existing metrics. A soft bounce email is an email that failed to deliver due to a short-term issue. Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server. However, in GA4, the definition of bounce rate is more complex,. Your email service provider will be able to give you this data under their analytics dashboard. Say a visitor goes to a popular article on your Blog page. Bounce rate metric in a segment. To access the segments menu, click “Show Segments” at the top of any report, then search and select segments from the list in the left sidebar: To add a custom segment, select “Create new. For non- e-commerce websites, a bounce rate is considered good if it is below 60% on average. Here are some best practices while sharing bounce rate data within Adobe Analytics or if you are looking for calculation bounce rate formula in Omniture by leveraging bounces, single access. Many different variables determine what a “good” bounce rate is. Maybe some visitors clicked on the wrong page. You can use this metric to understand which dimension items have the highest bounce rate, or to see an aggregated total bounce rate of your site over time. This is when a visitor goes to your website and immediately leaves. A bounce rate is the percentage of visitors that land on a web page and leave, whereas an exit rate is the percentage of people leaving a specific page even if they may not have landed on it. Good bounce rates range between 26 and 70 percent, depending on the. where, Rb = Bounce Rate. Generally, a Bounce Rate of 40-60% is considered to be good. e. The bounce rate is the killer of lead-generation, engagement, conversions, sales, and revenue. Definition of Bounce Rate. Here's how the formula looks: Email bounce rate = (number of emails bounced / number of emails delivered) x 100. 3. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session. For example, the Days of Week dimension is composed of the following dimension items: Sunday, Monday, Tuesday,. Again, it’s important to take other factors into account when looking at this metric. For example, if 100 people visit your site and 10 of them only visit one page, then your bounce rate would be 10%. ~ Google Analytics. Bounce Rates. Step 1 – Login to. To give you an idea, below are the benchmarks for good bounce rates by industry: Retail Sites – 20% to 40%. Pages with extremely high bounce rates won’t rank as highly as those with lower bounce rates. Bounce Rate = Efficiency of Content Strategy. Bounce rate is the percentage of visitors to a webpage that leave without viewing any other pages. See Create a solution design document in the Implement user guide. [2]. When you include internal links in your content, users are more likely to visit other pages, increasing engagement—while also aiding in decreasing your website’s bounce rate. Next, let’s take a look at what’s the difference between hard bounces and soft bounces. Bounce Rate. 3. The bounce rate metric is useful for measuring visitor engagement when visitors. This difference. 41% to 55% is roughly average. A former product name for Adobe Analytics. 2. Trying to get any of the calculated fields to work out with our data is never easy. T v = Number of visitors viewing only one page. Google Analytics, for example, uses the following formula to calculate the exit rate on a page: Single page exit rate = Number of page exits / Number of page views. See also engaged sessions. However, I wonder if creating a custom event would help track ABR (Adjusted Bounce Rate) separately. 2. THE DEFINITION. , Jonh@gmail. Why Conversion Rate Shouldn’t Be Your #1 Goal. This means that 37% of all website visitors leave without any further. Segments in Omniture work much like they do in Google Analytics, and Omniture has now gained the ability to apply multiple segments. It is one of the most common indicators of user engagement and satisfaction. Your email service provider will be able to give you this data under their analytics dashboard. Customer vs. It is also a great way to understand how relevant your page is to the search queries that it is ranking for. I should point something out: The term “Conversion Rate Optimization” is kind of misleading. Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server. 5%. Click Apply to save your changes. What Is Bounce Rate? Google’s own definition of bounce rate is: “The percentage of single-page sessions” (i. ”. Main Takeaway Tip: This typically is the most hidden scope in both platforms, but. Oli Gardner explains why conversion marketers need to understand their bounce rate. Let’s say you’re running an e-commerce website. You can track their user journey and path through your site so you can see what they’re interested in and when they left. Optimized Landing Pages Lift the Lid on Conversion Potential. It is estimated that 53% of Internet users leave a website if it takes more than 3 seconds to load. In its most basic sense, a bounce rate represents the percentage of visitors who enter the site and then leave, as opposed to staying on the site and interacting with it in a meaningful way (more on site interaction and bounce rate later in the guide). By doing so, exit rate as displayed in Google includes bounce rate. Research. According to Clicktale, blogs tend to have bounce rates of 70-90%, content sites about 40-60%, and service sites only 10-30%. The google analytics bounce rate is single-page sessions divided by all the page sessions. But they all mean different things. Use Bounce Rate to measure early customer consideration lifecycle keywords. Internal links are also beneficial since they aid Google in better understanding and ranking your website. When someone clicks on a URL with UTM parameters, those tags are sent back to your Google Analytics for tracking purposes. A soft bounce is a temporary bounce. A high email bounce rate can damage the reputation of your email sending account. This is particularly important on mobile devices where the screen size is smaller. Sign in to your GA account and click the Shopify store for which you want to see the bounce rate: Source. The Bounce Rate is one of the most relevant metrics for measuring and analyzing the traffic that arrives on a website. Zudem zeigt sie dir an, wenn etwas mit deinem Tracking-Setup nicht in Ordnung ist. Bounce Rate meaning is the percentage of single-page sessions (i. The engagement rate is the percentage of engaged sessions on your website or mobile app. This means that nearly half of the people who initially land on your site leave without taking action. For instance, if there were ten sessions in total and seven of them were engaged sessions, the bounce rate in GA4 would be 30%, calculated as follows: Bounce rate = 3 non-engaged sessions / 10 sessions = 30%. The term comes from the idea of a user being reflected rather than accepted by a webpage – they bounce off one site and onto another which they like. The “bounce rate” is the proportion of website visitors that leave without clicking a link, finishing a form, or making a purchase. 1. They didn’t click on links or view more pages, ultimately damaging the site conversion rates. All too often, I read amazing blog articles that expertly explore the problem at hand, give valuable insights, and offer helpful solutions. Mailchimp bounce reports. Exit rates, in general, depend on pageviews and not on the number of people leaving the said page. In its most basic sense, a bounce rate represents the percentage of visitors who enter the site and then leave, as opposed to staying on the site and interacting with it in a. The definition of a “good” bounce rate is also subjective based on the type of page, and the source of traffic. But learning how to leverage it to move the needles is a better one. The bounce rate is either the percentage of users who never went beyond a single page or spent fifteen minutes or less on the site. If you send 1,000 emails and 100 of them bounce, the. Bounce Rate, specifically the Bounce Rate Metric in Google Analytics, is the percentage of single-page visits to total visits of a certain Dimension. The more emails you send, the more likely you are to encounter delivery problems known as bounces. brand credibility. To understand the difference between Exit Rate and Bounce Rate for a particular page, keep the following points in mind: For all pageviews to the page, Exit Rate is the percentage that were the last in the session. However, they are still counted as a Single Access. Time On Site vs. XES Standard Definition. As soon as the Page dimension changes to a second unique value, the visit no longer qualifies as a single page visit. , but I failed to share how to see Bounce Rates for SEO,. Definition of bounce rate vs. Bounce Rate. The recipient’s mailbox is full. Analytics platforms, including Google Analytics, need two clicks to accurately determine Time on Page – and entrance click and an exit click. Web analytics goals need to be gauged by metrics because metrics can change goals to some specific numbers so that people can understand whether the. The major difference between bounce rates and exit rates is the number of pages a user visits while on a specific website. This will give you a bounce rate percentage. The Page views metric shows the number of times a given dimension item (dimension value) was defined or persisted (i. People’s attention on the internet is fleeting. Service Sites – 10% to 30%. They allow you as marketers, product managers and analysts to ask questions of the data without having to change your Analytics. Omniture does not have the metric Bounce Rate in the set of metrics that it provides by default in the application. The bounce rate of your website is important for several reasons, including helping you determine: Whether your target demographics are visiting your. The definition of entries is: Entries represents the number of times a given value is captured as the first value in a visit. It’s calculated by dividing the number of single-page sessions by. Here’s how to do it, according to Google: On the top right of the report, click Customize report. Standard Metrics Revisited: #3: Bounce Rate. Shocker. The Page views metric shows the number of times a given dimension item (dimension value) was defined or persisted (i. 41% to 55% is roughly average. 7%. It’s okay if you skip this too as long as you get the idea. Current data suggests that bounce rates for e-commerce stores tend to be around 45%. A bounce is when a person visits a single website page and then leaves. Blogs and. Bounce rate. It can. It will not count as an additional 'visit', however it will count as an additional 'hit'. How to use bounce in a sentence. In Google Analytics, a ‘bounce’ occurs when a visitor lands on a webpage and exits without viewing a second page on your site. A soft bounce could be due to issues like: Too many people have marked your emails as spam. If you are in the financial services or travel sector, a higher percentage should be expected, possibly even as high as the ’70s or ’80s. If you have issues with high bounce rates on your site, you can try to set up some custom events. Bounce Rates. In Report data section of the right panel, click Metrics. Bounce rate, as it's calculated in Universal Analytics, is a reasonable measure of site engagement, but it. We’ve compiled a list of our top four best practices to help you reduce the email bounce rate. , PPC, SEO). Making text easier to read is a matter of:The hypothesis should have a user verbiage and not a feature verbiage. and keep your bounce rate low, is to take steps to ensure that. when it expires) on a page. They came, they saw. When someone signs up to receive emails, they receive a confirmation email first. There are two types of bounces, soft bounces and hard bounces. The number shows how much time people spend in your website in one particular session (within 30 mins of. It represents the percentage of visitors who enter a website and leave it instead of continuing to view other pages within the same site. User engagement represents the actions the user takes after experiencing or interacting with the website, product, or application. Aber sie ist auch eine überbewertete und oft falsch verwendete Kennzahl. * Bounce rate o Tasa de rebote: La métrica más sexy 13 junio 2010 1 comentario En un post de Avinash Kaushik se habla de la tasa de rebote como la métrica más sexy, entendiendo como más sexy que la información resultante de esta métrica desencadena varias acciones que podemos llevar a cabo para mejorar el ratio de conversión de. It leaves almost no room for optimization — some users are not initially set up for conversion. A critical difference between bounce rates and exit. A drop-down menu should appear, where. Use double opt-in. Moreover, the average bounce rate for a B2B website is 56%, while the average bounce rate for a B2C website is 45%. Bouncing emails are email delivery failure notifications. You’ll need to customize the specific report you want to see it in. A high bounce rate suggests that something about the page or your site is driving users away immediately. See also Single access. This is essentially one of the main causes of a high bounce rate. Hypotheses Definition 10. Users who viewed custom attribution marketing channel reports were confused with the ‘last touch’ label, as ‘last touch’ is not accurate with custom. Step 3: Click on All Pages. Bounce Rate = (Single-Page Sessions / Total Number of Sessions) ×100. In simplest terms a single bounce is a single-page visit – your user arrives on the landing page and leaves from the same page without seeing any other pages and GA counts 1 bounce. Since Bounce Rate can legitimately be defined using either Single Access. 1. warrensander. Create the Timer trigger as follows: Add a new trigger and select timer as the event type. As I just described, my goal when looking at Bounce Rates is to be able to tell my peers how visitors are bouncing off key pages based upon both the page and the segment. I did a quick custom report in IndexTools and it shows Visits and Bounce Rate. They view one page then exit, which equates to a session length of zero seconds. Your bounce rate is calculated by taking the number of one-page visits to your site and dividing it by the total page entries or sessions. 92% Bounce rate on UA = 93. The Bounce Rate for the same page in the same date range, as you can see, is a lot different. Segments. Time on Page. To view bounce rate in GA4 reports: From the left menu, select Reports . Instead, you’ll find yourself tracking a new metric: engagement rate. Search visibility measures how visible your brand is in the market. Of those 1,000 visits, 375 people left the site without looking at any other pages. Hi There, We have a Mobile Site and Omniture shows a Bounce Rate of approx. A good bounce rate depends on the age of the site and what your goals are with the site. On a campaign-specific landing page, your bounce rate is inversely proportional to your conversion rate. Just like Page Y, the exit rate of Page Z is 50% because four sessions included Page Z, and two sessions exited from Page Z. 80% of all internet users own a smartphone. The engagement rate is the percentage of engaged sessions on your website or mobile app. The number of page views used in the formula includes single page visits. Bounce Rate. Give the page clear structure. An internal document maintained by an organization that outlines how custom variables are used, and the logic used to populate them. Select the start and end dates for the period you want to see the bounce rate for. t () and s. Learning curve. 3. In assessing whether or not you have effectively captured the interest of your customers, bounce rates and departure rates are two metrics to evaluate. But bounce rate and time on page differ from dwell time because they do not indicate whether the user returned to the SERP. A good Bounce Rate depends on the type of website and the goals of the website. In the REPORT DATA section, click Metrics. ”Set the Adjusted Bounce Rate in Seconds and Save. Tv = Total single-page visits. Thus, the definition of bounce rate changed from single page view visits to visitors that don’t interact with the page by scrolling at least 150 pixels. However, it is important to note that bounce rates can differ significantly between different industries and individual websites. one workaround is if you have a 'previous page' evar or prop that is blank on the first page of he visit and then gets set in the same server call as the pagename you want the 'bounce rate' on. Bounce rate is calculated by counting the number of single page visits and dividing that by the total visits. How would Google calculate the average visit duration if it didn't have a second page to calculate the average visit. Exit rates, in general, depend on pageviews and not on the number of people leaving the said page. Bounce rates are calculated by dividing the number of one-page visits by the total number of visits to the site. By the very definition of a single-page website there is no "next page," which means these sites will always have a 100% bounce rate unless additional interactions are tracked. It is one of the most common and basic metrics in reports. sessions in which the person left your site from the entrance page without interacting with the page). Here’s why: Let’s say that you run an Ecommerce site that sells iPhones. It can also be defined as the percentage. There’s nothing inviting to engage with. Exit Rate is the rate at which people leave your site, period, each of which has a different page that completes their visit. bounce at a much higher rate, anywhere from 70-90%. Google is the market leader in web analytics and the fact that Google Analytics is free to use makes it especially appealing to small businesses. It’s actually pretty simple! To calculate bounce rate, simply take the number of bounced emails, divide this number by the total number of emails sent, then multiply by 100 , Let’s say you send a total of 80,000 emails and 156 bounce back. Create Easy to Read Content. Bounce Rate. We utilize Omniture as our website metrics tracking application. There is a roadblock in their navigation, or they don’t like how the product is presented to them. Non-existent domain: The domain name is the part of the email address after the @ symbol. The definition of a “good” bounce rate is also subjective based on the type of page, and the source of traffic. a low hourly rate of pay; interest rates; charge an amount of money that is asked for goods or services:. At a glance. A bounce rate measures how many visitors to your site register only a single tracked interaction. 4. A visit starts when the user first arrives on your site. 40%) and obviously not accurate. Metrics like bounce rate can provide immense insight into your. After deciding the result you want your website to obtain, simple metrics such as clicks, bounce rate, references, and conversions can be calculated. The definition of “bounce rate,” according to Google, is as follows: Bounce Rate meaning is the percentage of single-page sessions (i. 90% of users stopped using an app due to poor performance. For example, if a website receives 1000 visitors in a day, and out of these visitors, 400 visitors leave the website after viewing only one page, then the bounce rate would be: Bounce rate = (400 / 1000) x 100% = 40%. Definition: In email marketing, a soft bounce is an email which is temporarily undeliverable, usually because of some problem on the recipient's side. 3. 12. Content Sites – 40% to 60%. This is why bounce rate’s sister metric, dwell time, is so important. Page Views. Exit Rate is the rate at which people leave your site, period, each of which has a different page that completes their visit. Exit Rate definition Exit rates are the percent exits from a page, regardless of whether the user viewed any other pages. This metric is widely used to measure the. This is particularly important on mobile devices where the screen size is smaller. Here are some best practices while sharing bounce rate data within Adobe Analytics or if you are looking for calculation bounce rate formula in Omniture by leveraging bounces, single access. Choose a Page with the Worst Bounce Rate to Start. Yes, you want to increase your conversion rate. Find that page and isolate it. In other words, these are people who leave your website without visiting the second page. As a general guideline, here are some bounce rate benchmarks by industry ( provided by Custom Media Labs ): E-commerce & retail: 20-45%. To give you an idea, below are the benchmarks for good bounce rates by industry: Retail Sites – 20% to 40%. For example, block bounces indicate. Steps To Check Your Bounce Rate On Shopify: Log in to Shopify. To track the bounce rate, you’ll need a tool like Google Analytics to determine which sources of website traffic connect to which bounce rates. Bounce Rate vs. 30% – 55% for lead generation websites. Visitors may bounce by performing any of the following actions. Adjust how bounce rate is tracked. What is a good bounce rate? The average email bounce rate across industries is around 0. Bounce rate is the percentage of sessions where the user loads a webpage and immediately exits without performing any action. A usual best practice is to keep your bounce rate below 5% – any higher may indicate to. Click through Rate Search to Shopper Rate Bounce Rate Probability (a user completes a task), eg. What Bounce Rate Represents A “bounce” is recorded whenever a user visits a single page on your site or app without interacting more deeply. A high bounce rate suggests that your site’s content, user experience, page design, or copywriting need improvement. And your conversion rate is 5%. Your audience doesn’t match the purpose of the page, as they won’t engage with your page. Following registration, the subscriber will receive a. Quick definition. T v = Total number of visitors who viewed only one page. Bounces: The number of sessions in which visitors viewed an entry page but did not proceed to a subsequent page view, goal conversion, or eCommerce conversion. Bounce rate is a negative for most websites (points out that the landing page isn’t relevant to your visitors); Exit rate can be either positive or negative (people may be driven to an online user publication to read a specific article, they find the page they need, read the article, and then they leave. Bounce rate. It uses the following steps to measure calculation: For a given hit, look at the timestamp. This shows you the bounce rate for the entire store. Calculation: ga:bounces / ga:sessions. My most popular posts (about the change in how Google Analytics defines a session, about unique visitors, and about multi-touch attribution) all have bounce rates of above 60%. Bounce rate refers to the percentage of users who land on a page and then leave without taking any action. While you want your bounce rate to be as low as possible, bounce rates can also vary depending on the industry, page type, and even seasonality. The ‘Marketing channel’ dimension functions identically to the ‘Last touch channel’ dimension. Rework and Reposition the Call to Action. Web analytics is the measurement and analysis of data to inform an understanding of user behavior across web pages. A high bounce rate indicates that a mailing list may be. However, it’s important to note that these figures vary by page type, with blog posts having a higher bounce rate of. Time On Page vs. Visitors may bounce by performing any of the following actions. Sometimes also referred to as SERP visibility, it’s the SEO version of one of. Keyword #3 and #4 seem to directly contradict each other. Definition: the number of sessions longer than “n” minutes divided by the total number of sessions by the user. Here are the dimensions and metrics you can use related to Marketing Channels: This is the recommended. CPC – Cost per Clicks is the cost that you pay for each click. A high bounce rateSo let’s say you wanted to add engagement rate and bounce rate for the next time you create Google Analytics client reports .